{"id":1381,"date":"2019-11-05T10:42:57","date_gmt":"2019-11-05T10:42:57","guid":{"rendered":"https:\/\/www.technoland.biz\/?page_id=1381"},"modified":"2021-03-19T22:18:55","modified_gmt":"2021-03-19T16:48:55","slug":"social-media","status":"publish","type":"page","link":"https:\/\/www.technoland.biz\/services\/digital-marketing\/social-media\/","title":{"rendered":"Social Media"},"content":{"rendered":"\t\t
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Service<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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(Digital Marketing\/Social Media)<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Social_media\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Social Media\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How do we guide you?<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  1. Set social media marketing goals that align to business objectives<\/strong><\/li><\/ol>
    • Set S.M.A.R.T. goals<\/strong><\/li><\/ul>

      The first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success or return on investment.<\/p>

      • Each of your goals should be:<\/strong><\/li><\/ul>
        1. Specific<\/li>
        2. Measurable<\/li>
        3. Attainable<\/li>
        4. Relevant<\/li>
        5. Time-bound<\/li><\/ol>
          • Track meaningful metrics<\/strong><\/li><\/ul>

            Vanity metrics like retweets and likes are easy to track, but it\u2019s hard to prove their real value. Instead, focus instead on targets such as leads generated, web referrals, and conversion rate.<\/p>

            Start developing your social media marketing plan by writing down at least three goals for social media.<\/p>

            1. Learn everything you can about your audience<\/strong><\/li><\/ol>
              • Create audience personas<\/li><\/ul>

                Knowing who your audience\u2014and ideal customer\u2014is and what they want to see on social is key to creating content that they will like, comment on, and share. It\u2019s also critical if you want to turn social media followers into customers for your business.<\/p>

                • Gather real-world data<\/li><\/ul>

                  Don\u2019t make assumptions. Think Facebook is a better network for reaching Baby Boomers than Millennials? Well, the numbers show that Millennials still outnumber Boomers on the platform.<\/p>

                  1. Research the competition<\/strong><\/li><\/ol>
                    • Conduct a competitive analysis<\/li><\/ul>

                      A competitive analysis allows you to understand who the competition is and what they\u2019re doing well (and not so well). You\u2019ll get a good sense of what\u2019s expected in your industry, which will help you set social media targets of your own.<\/p>

                      • Engage in social listening<\/li><\/ul>

                        Social listening is another way to keep an eye on the competition. Here\u2019s how to use Hootsuite streams for social listening and monitoring competitors:<\/p>

                        1. Conduct a social media audit<\/strong><\/li><\/ol>

                          Examine your current efforts<\/p>

                          If you\u2019re already using social media tools, you need to take a step back and look at what you\u2019ve already done and accomplished. Ask yourself the following questions:<\/p>

                          • What\u2019s working, and what\u2019s not?<\/li>
                          • Who is connecting with you on social?<\/li>
                          • Which networks does your target audience use?<\/li>
                          • How does your social media presence compare to that of your competitors?<\/li><\/ul>

                            Once you gather all this information in one place, you\u2019ll have a good starting point for planning how to improve your results.<\/p>

                            1. Set up accounts and improve existing profiles<\/strong><\/li><\/ol>

                              Determine which networks to use (and how to use them)<\/p>

                              As you decide which social channels to use, you will also need to define your strategy for each network.<\/p>

                              1. Find inspiration<\/strong><\/li><\/ol>

                                While it\u2019s important that your brand be unique, you can still draw inspiration from other businesses that are great on social.<\/p>

                                Your favorite brands on social media.<\/p>

                                Who do you enjoy following on social media? What do they do that compels people to engage and share their content?<\/p>

                                National Geographic, for example, is one of the best on Instagram, combining stunning visuals with compelling captions.<\/p>

                                Then there\u2019s Shopify. The ecommerce brand uses Facebook to sell themselves by showcasing customer stories and case studies.<\/p>

                                And IKEA is a great example of superior customer service on Twitter. They use their 280 characters to solve problems and answer questions\u2014often with a bit of humor.<\/p>

                                1. Create a social media content calendar<\/strong><\/li><\/ol>

                                  Sharing great content is essential, of course, but it\u2019s equally important to have a plan in place for when you\u2019ll share content to get the maximum impact. Your social media content calendar also needs to account for the time you\u2019ll spend interacting with the audience.<\/p>

                                  Your social media content calendar lists the dates and times at which you will publish types of content on each channel. It\u2019s the perfect place to plan all of your social media activities\u2014from images and link sharing to blog posts and videos. It includes both your day-to-day posting and content for social media campaigns. Your calendar ensures your posts are spaced out appropriately and published at the optimal times.<\/p>

                                  1. Test, evaluate, and adjust your strategy<\/strong><\/li><\/ol>

                                    Your social media strategy is a hugely important document for your business, and you can\u2019t assume you\u2019ll get it exactly right on the first try. As you start to implement your plan and track your results, you may find that some strategies don\u2019t work as well as you\u2019d anticipated, while others are working even better than expected.<\/p>

                                    Track your data<\/p>

                                    In addition to the analytics within each social network (see Step 2), you can use UTM parameters to track social visitors as they move through your website, so you can see exactly which social posts drive the most traffic to your website.<\/p>

                                    Re-evaluate, test, and do it all again<\/p>

                                    Once this data starts coming in, use it to re-evaluate your strategy regularly. You can also use this information to test different posts, campaigns, and strategies against one another. Constant testing allows you to understand what works and what doesn\u2019t, so you can refine your strategy in real time.<\/p>

                                    List of Social Media we work.<\/strong><\/p>

                                    • Facebook<\/li>
                                    • Twitter<\/li>
                                    • Instagram<\/li>
                                    • Linked-In<\/li>
                                    • Facebook Messenger<\/li>
                                    • SnapChat<\/li>
                                    • WeChat<\/li>
                                    • Pinterest<\/li>
                                    • E-Mail campaign<\/li><\/ul>

                                      Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages we all receive per day, but that\u2019s not what email marketing is all about. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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                                      Interested in Technoland\u2019s Service? Just pick up the phone to chat with a member of our sales team.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                                      Service (Digital Marketing\/Social Media) Social Media Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. 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